Now, look at the super gorgeous and super famous Rihanna, Imani and Naomi, all dressed up in Balmain creations. These ladies are rocking W magazine with their looks. Military inspired silhouettes with tribal accents are caressing their bodies. The new Balmain collection that was a total hit at the VMA’s of this year, is the beginning of a new direction in fashion. There you have leather, strong accents, powerful colors and supermodels. What else can you ask for?
The talented Rousteing doesn’t even mind that the world wide retailer like Zara and H & M are copying his creations. He says that’s a good thing, it means that he’s doing a great job. Remember that famous Coco Chanel quote “If you want to be original, be ready to be copied”. And that’s why Balmain is ok with being copied.
The Balmain’s main designer is friends with the super famous pop singer Rihanna. Also, the fashion icon is his muse and as he stated, she is the one that inspired him to create the clothing pieces in such a wild way. Well, we’re grateful this happened. The designer’s friends are, as it seems, his number one fans. The very Instagrammed friendship between him and the Kardashian sisters can also be perceived as a fashion thing. They’re posting cuddle selfies, while rocking new, fashionable outfits. The brand name even appeared in the new bomb hit ‘Anaconda’. Nicki Minaj( also a Balmain lover) is wearing an Olivier Rousteing creation in the new video, that even broke a Vevo record on Youtube. The much-discussed "Anaconda" video smashed Vevo's record for the most views in 24 hours, racking up 19.6 million clicks on the first day of its release. That’s huge for Nicki, that’s huge for Balmain and that’s what moves Balmain’s creative director forward.